Top 12 Best Email Marketing Software Price Comparison

Top 12 Best Email Marketing Software Price Comparison (based on ratings)

Software	Best for	Price	Ratings
Mailgun	Developers focused on API and SMTP integration.	Free to start, $35 for 10,000 contacts
Drip	Best for ecommerce brands looking to enhance their email marketing and build stronger customer relationships.	14-day free trial, $154 for 10,000 contacts
MailerLite	Robust email marketing and automation.	Free to start, $47 for 10,000 contacts
SendinBlue	Powerful automation and email marketing for beginners and professionals.	Free to start, $50 for 10,000 contacts
Saleshandy	To increase the efficiency of sales teams, use Saleshandy for email tracking & scheduling, mail merging, auto-followup, & email templates.	7-day free trial, $79 for 10,000 contacts
ActiveCampaign	E-commerce or small businesses that need all-in-one marketing software.	14-day free trial, $139 for 10,000 contacts
HubSpot	All-around full CRM marketing package for beginners and professionals.	Free, $396 for 10,000 contacts
Mailjet	Small or large Businesses that focus on teams and collaboration.	Free to start, $15 for 10,000 contacts
EmailOctopus	Advanced marketing software for businesses that want to grow.	Free to try, $36 for 10,000 contacts
Getresponse	Digital marketers and eCommerce entrepreneurs.	Free to start, $64.78 for 10,000 contacts
Campaign Monitor	Professionals that need robust email marketing software.	Free to start, $149 for 10,000 contacts
Moosend	Moosend is a cloud-based email marketing software that provides tools for creating and delivering effective email campaigns, newsletters, and promotional materials.	Free-30-day trial, $88,- for 10,000 contacts

Top 12 Best Email Marketing Software Price Comparison (based on the number of subscribers)

Mailjet

Best for: Small or large Businesses that focus on teams and collaboration.

Mailjet email marketing software is great for small or large businesses that want the option to work on email marketing as a team. You can invite members, and give them certain roles and permissions. Create responsive emails you can choose from the template gallery or use a simple drag-and-drop system to create your own e-mail templates. Build forms and widgets that you can integrate into your website.

Mailjet lets you collect data from your customers, and segment them so you can send more targeted and customized messages. At the same time, you can set up automations to only send messages at the right time to the right people. This includes transactional emails, webhooks, and responsive emails. To better understand your subscribers Mailjet comes with analytics that gives insights to improve your campaigns. 

With A/B testing and integrations with other platforms, Mailjet is CRM software that works for developers and marketers alike.

Feature list

• Advanced Drag and Drop Editor + Template gallery
• List management and contacts segmentation
• Real-time analytics and Advanced Statistics
• Marketing Automation, Transactional Email + SMS
• Real-Time Collaboration on Emails
• A/B Testing, 
• Certified “GDPR compliant”
• And more…

Final verdict:
Mailjet is great for small businesses or marketers that are just starting with email marketing, yet it offers enough features for advanced email marketing. It offers all the basics that a CRM needs, but with a focus on team collaboration, Mailjet is software that suits businesses with marketing teams.

Price:
When it comes to the price, Mailjet is one of, if not the cheapest option on the market. You can start for free and send 6,000 emails per month. And for just 35,- p/m you can send 50,000. Which is relatively cheap compared to other products on the market.

Mailgun

Best for: Built for developers who focus on API and SMTP integration.

Mailgun, which was acquired by Mailjet, focuses more on the developer side of email marketing, especially SMTP and API integration for sending transactional or bulk emails. With real-time Email Verification API, it’s easy to filter out the bad emails and build a healthy email list. You can use Mailgun on any app, whether your use Python, Ruby, PHP, C#, Node.js, or Java.

Mailgun has comprehensive API documentation to help you guide with setting up the correct flows. With just a few lines of code, you can quickly set up email collecting, be it on your website or app. Mailgun is great for developers and product teams. The software has a 4.4-star rating on G2, based on 261 reviews.

Feature list

• 3 months Trial
• Email APIs, SMTP Relay, and Webhooks
• Suppression Management
• Email Tracking and Analytics
• 99.99% Guaranteed Uptime SLA
• 5 days of log retention
• And more…

Final verdict:
Mailgun is a great entry point and offers robust API integration for all apps, which makes it the ideal email marketing software for developers. The coding and integration are easy and if you want to send bulk emails (10 million+) Mailgun is the software you want.

Price:
Mailgun prices are comparable to Mailjet, you can start for free, with 5,000 emails per month (trial period). After 3 months it’s only 35,- per month and you can send up to 50,000 emails. If you want to send more than 2,500,000 emails per month, prices start at $1250.

Drip

Best for: ecommerce brands looking to enhance their email marketing and build stronger customer relationships.

Drip is a powerful marketing automation platform designed specifically for ecommerce brands. With its user-friendly interface and extensive set of features, Drip empowers businesses to create and automate targeted email campaigns that are personalized to their customers’ needs and behaviors.

In addition to its email marketing capabilities, Drip also enables brands to create and automate onsite interactions, such as popups and forms, that engage and convert website visitors into customers. Drip’s tight integrations with other third-party applications, including Shopify, WooCommerce, and Facebook, further extend its capabilities and make it an essential tool for any ecommerce brand looking to grow and thrive in today’s digital landscape.

Feature list

• Email Marketing Automation
• Ecommerce CRM
• Personalization
• Integrations
• Reporting and Analytics
• And more…

Verdict:
As a marketing automation platform specifically designed for ecommerce brands, Drip offers a powerful suite of features for creating and automating targeted email campaigns. Its user-friendly interface and extensive integrations make it a top choice for businesses looking to enhance their email marketing and build stronger customer relationships.

Price:
Drip has 14-day free trial, after the trial prices start at 39,- for 2,500 contacts, and 154,- for 10,000 contacts.

EmailOctopus

Best for: Advanced marketing software for businesses that want to grow.

EmailOctopus was founded in 2015 and focuses on helping businesses and organizations grow. You can try it for free with up to 2,500 subscribers and 10,000 emails per month. They have over 30 mobile-friendly pre-designed email templates that you can customize in the email editor. Or if you already have HTML-ready designs, you can easily import them.

Besides the above, you can also create simple automations, and keep track of your subscriber behavior with analytics. EmailOctopus can be integrated with other apps like Zapier, and Integromat, but also with Shopify, Gravity Forms, and Squarespace to directly import new subscribers. 

Feature list

• Email builder
• Write your own HTML or use our drag-and-drop editor
• Email templates, Over 30 mobile-friendly templates to choose from
• Import and code your own HTML email templates
• Landing page builder, mobile-friendly, Create unlimited landing pages
• Create pop-up and inline forms for your website
• Time-based automated campaigns, Unlimited automated email sequences, Multi-step automations
• Real-time campaign reports, Google Analytics integration
• Zapier and Integromat integrations
• And more…

Final verdict:
EmailOctopus is a beginner-friendly, easy-to-use email marketing software that gives you full control over the way you want to reach your subscribers. If you are growth-focused, then EmailOctopus can help you grow even quicker.

Price:
EmailOctopus lets you try their software for free (2,500 contacts), after that, you can start for 8,- p/m (500 contacts), 14,- p/m for 2,500 contacts with the most expensive option for 970,- with 480,000 contacts, this is the pro version with includes more features than the free version.

MailerLite

Best for: Robust email automation.

MailerLite is a robust email marketing software that can be integrated with a number of e-commerce platforms like Shopify, WooCommerce, or Stripe. There are multiple email editors to create responsive email campaigns just the way you want.

With the automaton builder, you can create advanced workflows that send targeted and personalized messages to every subscriber. You can create a campaign on your desktop computer or easily with an app on your phone. Besides this, MailerLite comes with a ton of other features, like email verification, abandoned cart recovery, A/B testing, Surveys and quizzes, a website builder, and more.

Feature list

• Drag & drop editor
• Surveys & Quizzes
• Make Pop-ups
• Embedded signup forms
• Landing pages with custom domains
• Segmentation (unlimited)
• Embed social media posts in email
• A/B split testing, Auto resend, RSS campaigns
• Tracking and campaign reports
• And more…

Final verdict:
MailerLite has the full package and is a strong CRM software for professional marketers and businesses.

Price:
Mailerlite offers a free version, although this is limited to only 1,000 subscribers. If you want more features, prices start at $9,- with only 1,000 subscribers. Prices quickly go up when your subscribers increase, with 10,000 subs you pay 49,- p/m, and if you would have 500k subscribers you quickly pay 1,600,- p/m

Getresponse

Best for: Digital marketers and eCommerce entrepreneurs. 

Getresponse is considered a popular choice by marketers, they have a lot of features, including email marketing, design tools, templates, and a website builder that uses AI inside of coding. You can set up automations such as autoresponders and deliver transactional emails.

Learn how to build your first email list from scratch.

You can use automated product recommendations to increase sales or use the built-in ad creator to create paid ad campaigns. These ads can be displayed on Google, Facebook, or other social media. Other features include live chat, analytics tools, popup tools, Lead magnet funnels, Web push notifications, SMS marketing, and more.

Feature list

• Email marketing
• Drag and Drop email creator
• Automated flows, Autoresponders, Transactional emails
• Email analytics
• List management
• Sales funnels + Lead magnet funnels
• Marketing automation
• Website builder
• And more…

Final verdict:
Getresponse, like the name suggests, has all the features you need to stay in touch and “get responses” from your contacts. It is an all-around marketing tool that is best for digital marketers, eCommerce, or solo entrepreneurs. 

Price:
GetResponse offers a free option that includes 500 contacts, after that, you have to pay $15.58 p/m for 1,000 contacts, and $64.78 for 10,000 contacts. For 100,000 you pay a minimum of $441.98 p/m.

SendinBlue

Best for: Robust automation and email marketing for beginners and advanced users.

Sendinblue is a popular email marketing tool that offers a ton of useful features, like email automations, auto-responders, SMS marketing, landing pages, or form creators. SendinBlue is used by a lot of professional digital marketers due to its ease of use yet advanced options.

You can easily create Facebook ads from your account, or chat with your customers while they are browsing your shop. They have a free option that allows you to have unlimited contacts and send 300 emails per day. SendinBlue has 10 years of expertise and more than 300,000 users in 180 countries

Feature list

• Advanced segmentation
• A/B testing
• advanced statistics
• Marketing automation workflows, 
• Pre-made workflows
• Transactional emails
• Live chat
• Customizable signup forms
• RSS to email
• And more…

Final verdict:
Armed with a ton of advanced email marketing tools, professionals have all they need to deliver target messages to their contact and increase their sales. Creating signup forms is much more user-friendly than several other software out there, which makes it more simple to copy and paste code onto your website.

Price:
Sendinblue can be tried for free, it is simple to create an account and if you like the services and tools they offer you can change to the 25,- p/m plan which gives you 20,000 Emails p/m. For 100K emails send per month you pay $124. And if you want to send more than 1 million emails per month, prices start at 600,- p/m.

Campaign Monitor

Best for: Professionals that need robust email marketing tools.

Campaign Monitor is yet again a great marketing tool that comes with a ton of features. This includes a Drag-and-drop email builder, email templates, and responsive templates for all mobile devices. You can also invite team members to only edit certain parts of your template, making sure your branding stays the same for each email.

Besides that, you can combine SMS with email marketing to increase your ROI. Create custom automated journeys for new subscribers. Segment your contacts into different lists for optimal targeting. Unique is the Link Review feature that automatically searches your emails and flags any hyperlinks that might be broken or outdated. There are many more features that include, Transactional emails, analytics, Signup forms, and a ton of integrations for other apps and eCommerce.

Feature list

• Drag-and-drop builder
• Customizable template library
• Custom coded templates
• Import custom-coded HTML emails, either by uploading from your computer or importing from the web.
• Branded templates
• Segmentation tools
• Easily segment your audience to drive tailored email content to your subscribers.
• Advanced engagement segments
• Free image gallery
• Signup forms
• And more…

Final verdict:
Campaign Monitor is a robust and advanced marketing software that has all the tools you need to successfully make and create email campaigns. This makes it a great choice for professionals, either for webshop owners or solo marketers.

Price:
As many CRM businesses do, Campaign Monitor offers a free option so you can try it out. The free version allows you up to 1000 contact. If you have 2,500 contacts then prices start at 15,- p/m, 10K contact qt 47,- p/m, and if you have 500k contact prices start at 1,600,- p/m

Moosend

Best For: Moosend is best used for email marketing campaigns, newsletters, and promotional materials.

Moosend.com is a cloud-based email marketing platform that provides a suite of tools for creating and delivering marketing campaigns, newsletters, and other promotional materials via email. It offers features such as email design templates, list management, automation, and reporting, as well as integrations with a variety of other platforms and services.

With Moosend, businesses can create, send, and track their email campaigns all in one place, and the platform is designed to be user-friendly and accessible to users of all skill levels. The goal of Moosend is to help businesses engage with their customers, build stronger relationships, and drive sales through targeted and effective email marketing campaigns.

Feature list

• Email Design Templates
• List Management
• Automation
• Reporting
• Integrations with other platforms and services.
• And more…

Final verdict:
Moosend is a cloud-based email marketing software that provides businesses with a suite of tools to create and deliver effective email campaigns, newsletters, and promotional materials. The software is designed to be user-friendly and accessible, making it easy for businesses to engage with their customers and drive sales through targeted and effective email marketing efforts.

Price:
Try Moosend for free, after that you can start with $9,- USD per month for 500 contacts, $24,- for 2,000 contacts, $88,- for 10,000 contact, or $624,- for 100,000. If you have 1 million contacts the price will be $5,840 per month.

Saleshandy

Best for: Cold email automation that lets you scale your outreach and lead generation

SalesHandy is a sales engagement Software that helps businesses automate their sales and marketing processes. It provides a suite of tools for email outreach, email tracking, and document analytics. With SalesHandy, sales teams can send personalized and bulk emails, track the behavior of their recipients (such as opens, clicks, and replies), and get insights into which emails and content are resonating with their prospects.

The Software also includes features for scheduling and sending follow-up emails, automating email sequences, and organizing leads into lists and pipelines. By automating routine tasks and providing actionable insights, SalesHandy aims to help sales teams be more efficient and effective in their outreach efforts.

Feature list

• Email Outreach
• Email Tracking
• Document Analytics
• Automated Follow-ups
• Lead Management and Organization.
• And more…

Final verdict:
SalesHandy is a sales engagement platform that excels at helping businesses automate their sales and marketing processes. The platform offers robust features for email outreach, email tracking, document analytics, automated follow-ups, and lead management and organization, all in one place. With its user-friendly interface and customizable features, SalesHandy streamlines routine tasks and provides actionable insights to help sales teams be more efficient and effective in their outreach efforts.

Whether you’re looking to boost productivity, increase engagement, or close more deals, SalesHandy is a powerful solution for sales and marketing professionals.

Price:
You can try SalesHandy for free for 7 days, after that you will have to pay $27,- per month for 2000 contacts, $79,- for 25,000 contacts, $150,- for 150,000 contacts.

ActiveCampaign

Best for:  E-commerce or small businesses that need all-in-one email marketing.

ActiveCampaign, which praises itself as the number 1 automation platform for eCommerce has a long list of features, which include all the basic email marketing tools a business needs. For example, you can create, Subscription Forms, SMS, automation, Event Tracking, Contact & Lead Scoring, and Dynamic Content that makes each email personal and custom for each customer.

They also have tools to get in touch with your active customers in real-time this includes site messaging, Answering questions, recommending products, and offering sales. You can also integrate ActiveCampaign with Gmail and Group them by location, age, and almost any behavior with advanced segmentation tools. Besides this, they have more features to choose from to help you market and grow your business.

Feature list

• Marketing Automation
• Email Marketing
• Unlimited Email Sending
• Drag & Drop Email Builder
• 125+ Email Templates
• Send Newsletters
• Subscription Forms
• And more…

Final verdict:
Their automation workflow tool is very advanced and easy to use. It helps anybody, small or big to create advanced automations for each contact. Together with the other features that ActiveCampaign has to offer it’s a great tool for advanced email marketing.

Price:
ActiveCampaign has a 14-day free trial, after that price starts at 9,- per month for 500 contacts. For 2,500 contacts you pay 49,- p/m. 10,000 contracts starts at 139,- p/m and 100,000 or more at 549,- per month.

HubSpot

Best for: All-around full CRM marketing package for beginners and professionals.

HubSpot is a little different than your average CRM software, although the premium options are costly compared to other software. However, they have a free plan that is far more exceptional than any other email marketing software out there. For starters, HubSpot lets you add 1 million contacts for free! And although this is great news for small businesses, the free version has its limitations, for example, there is no automation option and you can only send 2000 emails per month.

This aside, Hubspot still offers enough free features that make its software great for starters. Features include managing and editing contact information, creating lists and segments, ad management tools, and creating forms. Choose from predesign templates or use the drag-and-drop email editor to build your own templates.

Feature list

• HubSpot mobile app
• Form follow-up emails
• Live chat
• Landing pages
• Email marketing with the drag-and-drop email builder
• And more…

Final verdict:
HubSpot is certainly a great place if you are new to email marketing and you plan on doing basic email marketing. It offers an all-around marketing solution. And You can even connect up to 2 ad accounts, like Facebook or google ads. This combined makes Hubspot a great software, just keep in mind that when your business starts to grow and you need more features prices go up quickly.

Price:
As I said before, Hubspot offers free CRM email marketing, however, if you need more prices start at $45,- p/m for 1,000 contacts, $396,- p/m for 10,000 contacts, and $3,636,- p/m for 100,000 contacts, which makes Hubspot one of the most expensive marketing software out there.

What is email marketing?

Email marketing is one of the oldest forms of digital marketing, the basic idea; collect email addresses from visitors or customers so you can target them over and over again with updates, offers, or new products. Even though email marketing is very old, it certainly is one of the most valued forms of marketing, even today.

And with modern tools and marketing strategies, you are able to turn emails into a powerful revenue-generating machine. Using automation flows, monitoring open rates and click-through rates, A/B testing, and more makes email marketing probably the most appreciated way of marketing for digital marketers.

Why does email marketing benefit your business?

Email marketing is a great way to create lists of customers or potential customers. In fact, your existing customers are the most valuable asset of your business. And with email marketing, you can reach them whenever you want.

It’s easier and cheaper to retarget existing customers, therefore you have a higher chance of making more profits.

The same goes for new potential customers. You could set up an automation flow that will send automated emails to new subscribers, making sure they are truly interested in your brand.

Tip. Create different lists. If you offer different services or products, make sure you categorize your subscribers into different segments, that way you reduce the unsubscribe rate.

How to start building your first email list?

There are many strategies to build your first email list. An effective strategy is using lead magnets. These are opt-in forms by which the visitor exchanges his contact information for something free, think about, a free ebook, free download, free demo, discount code, etc. 

In order to increase your signup rate, make sure what you offer is something of value and relevant to what your visitor wants.

If you want to start creating your first list the right way, you should choose the right email marketing software.

Should you base your choice solely on the price? By all means, no, email marketing is more complex than you might think, for example, you want to choose an email service that has a good reputation, especially from email providers like Gmail and Yahoo. This prevents your emails from getting into the spam filter.

Second, you have to look at what other options the software provides, can you do automation? Can you create different segments and lists, do they also offer other services like SMS or push notifications? How about form builders, landing pages, customer service, WordPress integrations, or other integrations like Integromat? 

There are many factors we have to take into account before we can choose the best option.