Character limits vary across different social media platforms, tools, and applications. Here are some typical character limits for popular ones:
Twitter: 280 characters (previously 140 characters, but increased to 280 in 2017).
Instagram: These are the Instagram limits: Instagram Feed Captions: Up to 2,200 characters, but only the first few lines are visible without expanding. Instagram Stories Captions: Up to 2,200 characters, but only the first 125 characters are visible in the preview.
Facebook: Facebook Posts: Around 63,206 characters (maximum limit is 63,206, but it’s recommended to keep it concise for better engagement). Facebook Ad Headlines: Up to 40 characters. Facebook Ad Text: Up to 125 characters.
LinkedIn: LinkedIn Posts: Up to 1,300 characters, but only the first 140 characters are visible without clicking “See more.” LinkedIn Article Headlines: Up to 100 characters.
YouTube: YouTube Video Titles: Up to 100 characters. YouTube Video Descriptions: Up to 5,000 characters, but only the first few lines are visible without clicking “Show more.”
WhatsApp: WhatsApp Status: Up to 139 characters (WhatsApp status was limited to 139 characters, but it may vary depending on the device).
SMS (Text Messages): Standard SMS messages are limited to 160 characters (excluding multimedia messages).
Google Ads: Google Ads Headline: Up to 30 characters. Google Ads Description Line 1: Up to 30 characters. Google Ads Description Line 2: Up to 30 characters.
Email Subject Lines: Generally, keeping email subject lines around 50 characters is recommended for better open rates.
Remember that these character limits are subject to change as platforms update their guidelines and features. It’s always a good practice to check for the latest character limits on the respective platforms or tools to ensure your content fits within the allowed boundaries and resonates effectively with your audience.